Italy's artisan food
now has a discovery engine.

01 - The problem

They're on Google. But can you find them?

Search engines only show links, and they reward whoever pays. Thousands of Italian producers remain indexed but invisible. Scattered online, without marketing, without an audience.

02 - The solution

You search for a product. You see the Italy that makes it.

Remember scrolling through Instagram? What you love shows up without searching. UOVVO works the same way. Users don't look for the producer, they meet them while scrolling.

03 - How it works

Three gestures. Nothing more.

01

Discover
by scrolling

02

Get
involved

03

Buy from
the producer

04 - The benefits

Discovery on one side.
Visibility on the other.

For those who search

The Italy that produces
finally visible.

Find products you didn't know you wanted
Discover producers you had never heard of
Social experience, not a search engine
Editorial content, not just product pages
Buy directly from the producer
AI tells the story, it doesn't sell
Exclusive offers on the TASSAGGIO channels

For those who produce

International reach,
direct relationship.

Brand and products given real value
Free listing, autonomous management
Shareable page indexed on Google
Access to an audience looking for discovery
Marketing tools built into the dashboard
Influencers, affiliates and reps on demand
Quality filter: not everyone gets in

The more users discover, the more producers emerge. The more producers there are, the more there is to discover.

05 - Why it's different

Not another marketplace.
A meeting point.

Marketplaces

UOVVO

Commissions

10-20% per sale

Zero in 2026. Model under evaluation from 2027.

Experience

Catalog, cart, checkout

Editorial flow, storytelling, discovery

Producers

Those who can pay for visibility

From large firms to small labs

Content

Product pages

Territory, recipes, pairings, AI multilingual

06A - The Italian market

A market that keeps growing.

€4.6 bn

Italian Food & Grocery online, +8% vs 2023

Source: Netcomm eCommerce B2c Observatory - Politecnico di Milano, 2024

27.1%

Italians buying food online, +8.8% year on year.

+15%

Higher spending than the European average for healthy, quality food.

61%

Consider freshness and origin the first criterion of choice.

06B - The European market

Europe is accelerating.

+36%

Forecast online grocery growth 2025-2029

Source: Netcomm Focus Food & Grocery 2024, McKinsey State of Grocery Europe 2025

1 in 3

Europeans report higher trust in small and local brands.

3 countries

Italy, France and Spain are the European hub for artisanal food.

2 in 3

Consumers seek traceability and origin, not just low prices.

07 - Why now

Three forces converging.

01

AI is mature

It tells the story of every product, in every language, effortlessly. Once impossible. Now standard.

02

Local is back

People want to know who makes what. Real products, real regions, real faces.

03

Catalog fatigue

This isn't Amazon. People want a discovery experience, not a list of results.

08 - The model

The model.

Five revenue streams. Zero commissions in 2026.

The producer marketing dashboard

01

Producer subscriptions

Freemium. Up to 3 products free, then monthly plans for those who grow.

02

Editorials & ADS

Sponsored banners, editorial content, brand partnerships, DOP/IGP consortia.

03

channels

Paid exposure on the Telegram and WhatsApp channels.

04

Creative services

Product photography, coordinated visual identity and graphic materials, on producer request.

05 UOVVO Pro opt-in commission from 2027, under evaluation.

09 - Where we stand

Platform ready.
Producers already on board.

144

Seed producers
already in database

MVP
live

Platform live
at uovvo.com

Summer
2026

Official launch
and market opening

10 - Founding Team

Christian Bagutti

Founder

Entrepreneur with an editorial background, founder of Case Style RE magazine. UOVVO grew out of a meeting between storytelling culture and a deep love for the Italy that produces.

The Italy that produces beauty.
Scroll, discover, buy.

partner@uovvo.com

Italy's artisan foodnow has a discovery engine.