Tablet version coming soon

UOVVO is currently optimised for smartphone and desktop.

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About UOVVO

The Italy that produces goodness
has its own discovery engine.

UOVVO tells the gastronomic heritage
of Made in Italy.

UOVVO at a glance

A meeting point between the Italy of food and the world that seeks it.

UOVVO combines the logic of search with a social scroll experience. Search by voice or simply by typing everyday phrases like "today I feel like a light meal" and recipes will appear along with the products to create them, ready to buy in one click. Explore products, territories and producers by scrolling the cards on screen. Not a list of links, but a continuous flow to discover.

How it works

Search becomes experience.

Every search is accompanied by AI-integrated content that doesn't just show results — it explains them: history, origin, pairings and nutritional values. The AI recognises the visitor's language and adapts the content, making the experience accessible to an international audience too.

UOVVO - anteprima interfaccia desktop
For producers

Free publishing,
zero commissions.

UOVVO was born with a precise stance towards Italian producers. Publishing products is free and there are no commissions on sales. Each producer manages their own presence independently through a simple, immediate dashboard.

New registrations are verified by UOVVO and confirmed only if the business is authentic, Italian and in line with the spirit of the project. An editorial filter to guarantee quality and trust.

Register your business →

UOVVO channels

TASSAGGIO, tastings
like at a food fair.

TASSAGGIO logo
◆ Telegram ● WhatsApp

The offers on UOVVO channels

TASSAGGIO is the service offered by UOVVO on its Telegram and WhatsApp channels. Producers offer their products at tasting prices reserved for channel subscribers, in offers limited in time and quantity.

It's not just a discount.
It's an invitation.

Why UOVVO

Not another marketplace.
A meeting point.

UOVVO was born with a precise conviction: the Italy that produces deserves a visibility that honours its efforts. Three principles guide the project.

01

Zero intermediation

Free publishing and no commissions on sales. Value is not extracted from the transaction — it is built through support.

02

Discovery, not shop window

UOVVO is not a catalogue. It is an editorial flow of products, recipes and territories. Scrolling becomes discovery, search becomes experience.

03

All Italian producers

From the large structured producer to the small local workshop. Those who produce goodness in Italy have the right to be found.

Market context

A market that is growing.

Italian food e-commerce has exceeded three billion euros, with steady growth driven by local, organic and quality products. UOVVO was born in this context to offer consumers a different shopping experience and producers a space of value without intermediaries.

€3+ billion

The value of Italian food e-commerce, in constant growth, driven by local and quality products.

Source: eCommerce B2C Observatory, Netcomm and Politecnico di Milano
FAQ

Frequently asked questions.

UOVVO is the gastronomic discovery engine of Made in Italy. A meeting point between the Italy that produces goodness and the world that seeks it. It combines the logic of search with a social scroll experience, with multilingual AI content that tells the story of every product, territory and tradition.
Yes. Access is free for those who search and for those who publish. No commissions on sales. The model is freemium: producers can independently activate additional services such as professional photography, promotional tools and premium positioning.
You search by typing freely what you want, even with an everyday phrase like "today I feel like a light meal". UOVVO returns a continuous flow of products, recipes and producers to explore by scrolling the cards on screen. Here scrolling becomes discovery.
Every search is enriched by AI-integrated content that doesn't just show results — it explains them. History, origin, pairings, nutritional values. The AI recognises the user's language and adapts the narrative, making UOVVO accessible to an international audience too.
TASSAGGIO is the service offered by UOVVO on its Telegram and WhatsApp channels. Producers offer their products at tasting prices, in limited quantities and for a limited time. It's not just a discount. It's an invitation.
Any Italian food business. Pasta makers, cheese makers, olive mills, cured meat makers, wineries, beekeepers, workshops. UOVVO welcomes both structured companies and small local producers. Publishing is free, with no commissions on sales.
Publishing is free and there are no commissions on sales. Each producer manages their presence through a simple dashboard. They receive a dedicated address to share on their channels, indexed by search engines. No activation costs, no technical skills required.
Yes. Every registered user can review producers. Reviews are public and contribute to the producer's reputation on UOVVO.
UOVVO is a space for discovery and direct connection. The commercial relationship takes place between producer and buyer, with no commissions and no intermediaries. Some selected sales are organised directly by UOVVO and in that case shipping is on us.
Yes. Access to products and features requires free registration, with email or Google account. A few seconds, then you can explore, follow producers, save favourites, leave reviews.
The official launch is planned for early 2026. The site is currently navigable in demo version with limited features.
Through the assistance chat available shortly and the form in the reserved dashboard. For press: press@uovvo.com.
Access UOVVO

Start exploring the Italy that produces goodness.

Currently in demo version with limited features. The official launch is planned for early 2026.

Explore UOVVO → Register your business

UOVVO Press kit